The successful wine writer always puts wine on a pedestal, speaks of it in mystical tones. Naturally, one also has to be on that pedestal in order to know about wine, to understand it. Don’t write stupid things like ‘Please join me on my journey to discover wine!’ You don’t want any company on the pedestal. On the pedestal is where the wine writer belongs all alone, gazing down at all those beneath him trying to clamber up the pedestal. From up there, your arms firmly around the mystery and majesty of wine, with your reputation and false humility, you can cast judgments and ratings and scores down upon the masses, as the Greek gods tossed lightning and fate down at mere mortals. And they have to accept it, they don’t have to like it.
Very funny advice this morning from Ron Washman (aka TheHoseMaster of Wine) published on Tim Atkin’s website. The entire column is worth a read, especially for those who appreciate good writing and are trying to understand how the wine community communicates with each other, and to newer audiences.