A New Wine For Women?

I’ll admit, one of my guilty pleasures is watching E News when I get home from work. And I’ll admit, I’m a fan of Giuliana Rancic. But when I first saw this story in my Google newsfeed, I was ready to roll my eyes. Then I realized, even though I’m a woman, I’m not the market audience for her newest venture

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That’s right, those are four single-serving wine cups stacked as if they’re one bottle. Aesthetically, the design is very pretty and contemporary. And I do love the thought that it’s a way of being able to save the rest of the bottle when you’re in the mood for just one glass.

I have no doubt there’s a market for these, especially among those who are looking for the alcohol benefit in a nice tasting glass of wine at the end of the day.  It may even prove to be a good, accessible gateway into the world of wine for millennials.

But that’s not me, and I have to remember, just because I’m not the market for a particular part of the industry, I shouldn’t be quick to judge. It will be interesting to watch and see how these do.

(Photo: Courtesy XO, G Wine via EOnline.com)

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