This question originally appeared on Quora. Answer by Chris Knox, Wine Shop Manager, Wine Buyer
I can’t vouch for a single word this guy says. But I thoroughly enjoyed his closing paragraph for the zeal in which he takes away all of the winemaking majesty.
So the summary is this – to make $2 wine one must compromise all sense of integrity and quality, own tens of thousands of acres of vineyards in the worst possible wine region possible where land is incredibly cheap and yields are exceptionally high, use machines to execute every part of a homogenized system that substitutes manipulation for hand crafted quality, and own every step of the winemaking process including bottling, packaging and distribution, all while giving the finger to the entire wine industry and plowing down anyone who gets in your way.